Writing EDMs

Writing EDMs guideline is created on 19 Oct 2018

Electronic Direct Mails (or EDMs) are meant to personalise a user’s journey. They are automated vessels which contain our direct communications to users. EDMs can be triggered for a number of reasons. The most common EDM currently is for re-engagement purposes.

Though each EDM is unique to its own target audience, there is a certain template which can be used throughout the whole system to make writing EDMs easier for everyone.